Frisco ISD · Internal launch campaign · 2023

Workvivo
Rollout

Turning a new employee platform into an invitation to connect.

Campaign strategyInternal communicationsEnvironmental design

Workvivo launch campaign displayed on a large environmental screen

Role: Designer and campaign lead
Scope: Concept, messaging, launch materials and activation
Audience: District employees across campuses and departments
Objective: Awareness, first login and meaningful participation

The opportunity

Make a new tool feel like a new place.

Workvivo could centralize news, resources, recognition and conversation—but employees first had to understand why it mattered. The rollout needed to introduce the platform without sounding like software training, then turn awareness into a confident first action.

The campaign idea

Come say “Hi.”

A two-word invitation made the platform feel social before anyone logged in.

The rollout strategy

Awareness first.Participation next.

Lead with welcome

The campaign opened with a human invitation rather than a list of product features.

Make value visible

Interface moments showed news, resources, recognition and conversation in one familiar world.

Give people a first move

Quick-start tools and a playful challenge turned “What is this?” into “I know what to do.”

The journey

One message, wherever work happens.

The same visual cues and invitation followed employees from shared spaces to the platform itself.

Awareness

Digital screens + posters

Orientation

Floor banner + table tent

Activation

Quick-start guide

Participation

Where’s Waldrip? challenge

Habit

Recognition + community posts

Support

QR-led instructions

The campaign in practice

From first glance to first post.

Each piece keeps the launch recognizable while doing a distinct job in the adoption journey.

Workvivo rollout banner introducing the new employee app — Launch orientationBenefits, login path and invitation

Workvivo launch poster displayed in an employee space — High-traffic awarenessThe same invitation at poster scale

Workvivo tabletop sign inviting employees to say hi — Tabletop reminderA small prompt in shared spaces

First-use guideThree actions to begin participating

Where’s Waldrip participation instructions on an A-frame sign — Launch activationA playful reason to make the first post

Speech-bubble sticker placed on a mirror for the Workvivo rollout — Environmental promptCampaign voice beyond the screen

The activation

Give the community something to do together.

The “Where’s Waldrip?” challenge made participation playful: find the superintendent cutouts, take a selfie and share it inside Workvivo.

District employees posing with superintendent cutouts for the Workvivo launch challenge

Employees sharing a selfie during the Workvivo activation

Collage of employee selfies created during the Workvivo activation

The outcome

A platform launch that already felt social.

The system connected awareness, guidance and participation through one warm campaign voice. Rather than treating adoption as a single announcement, the rollout gave employees repeated reasons to notice, understand and use the new space.

WorkvivoRollout