Structure
before
decoration
Achievements were grouped into clear editorial chapters before color or imagery entered the system.
Frisco ISD · Annual report · 2025
Culture ofExcellence
A district-wide year of achievement, made readable at a glance.
Editorial designArt directionInformation design
- Role
- Designer and editorial art director
- Scope
- Concept, hierarchy, image selection, layout and production
- Audience
- Families, staff, community members and district leadership
- Deliverable
- 12-page annual achievements report
The opportunity
A lot to celebrate.One story to tell.
The source material was both a gift and a problem: hundreds of accomplishments across programs, people and campuses, all competing for space. The report needed to feel celebratory without becoming chaotic, and factual without reading like an archive.
The editorial approach
Make abundance feel intentional.
Structure
Color
as
orientation
A distinct palette gives each category an identity while keeping every spread recognizably part of the same report.
Let
evidence
lead
Large headings and human photography create entry points; compact lists reward readers who want the full record.
The navigation system
Color becomes a table of contents.
Each subject gets its own visual temperature. The grid, typography and photographic treatment hold those voices together.
Academic achievement
District and student recognition
Academic competition
CTE and competitive success
Fine arts
Music, theatre, dance and visual arts
Athletics
Championships and student-athletes
Outstanding staff
People, service and recognition
Programs
Initiatives and community impact
The report in practice
One publication.Five ways in.
The format stays consistent while scale, color and image density change to fit the story on each spread.
The content
The numbers deserve a voice.
Selected figures from the finished report show the range of stories the system had to hold.
The outcome
A record that feels alive.
The final report works as both documentation and celebration. Every category has room to feel distinct, while the shared editorial system makes the district's year read as one connected culture of excellence.